"Your
unhappy customers are your greatest source of learning."
Bill
Gates, Business @ The Speed of Thought
Consumer Research
Consumer research is a vital part of marketing. By understanding the needs of your current and potential customers, you will be able to serve them better and sell more to them. Research is just as important for not-for-profit organisations as it helps to develop a greater understanding of the needs of your members.
Benefits of Consumer Research:
- Locate new clients
- Understand existing clients
- Identify opportunities for new products or services
- Identify potential markets for new or existing products
Consumer research can take many forms - online questionnaires, postal surveys, focus groups, face-to-face interviews or telephone interviews. Each has its own benefits and we can advise you on the best method for your organisation.
Even the most basic research can be surprisingly informative. Well-planned research pays for itself and is one of the most important investments a company can make.
Why not call us today to
discuss the options?
Tel. 01243 781033.
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