Search Engine Optimisation
There are several billion websites out
there and the number is increasing all the time. Search engines are
extremely useful in helping people to find the right site - but few people
look beyond the first few pages of results. Your site needs to be in the
top 30 (ideally in the top 10) for all your most important search terms.
So how can you climb the list?
Here's a very brief outline of a few basic
ways to improve your search engine positions.
Search Engine Optimisation Tips:
1. Frames - Avoid using frames as
the basis for your website. Search engines don't like them.
2. Key Words - Choose your main key
words carefully, then use them in the body text of your home page.
3. Alt Tags - Use key words as Alt
Tags for each photo as they can be weighed more heavily than normal body
text. (The Alt Tag is the text that appears when your mouse hovers over an
4. Header Text - Make sure your most
important headings (H1) contain key words. Search engines give them more
weight than normal text so your important phrases will stand out.
But if you're serious about improving your
rankings, you should employ a professional consultant to optimise each
page of your website. This will mean the search engines can find the right
phrases in the most important places, so your website ranking will
If you do employ a consultant to improve
your search engine positions, beware of those who promise to get you number
one rankings - no one can guarantee this! Click here to read Google's
Click here to email us
for a free no-obligation quote.